Who is it for:

When you run a business that sells a specific line of products or services the difference between your ideal customer choosing your product ahead of your competitor’s product comes down to four factors.

1) Do customers know and trust you.

2) Are you available to them when they need you.

3) Is your offer compelling enough to have customers say “yes”.

4) Are you able to re-engage with them if customers do not purchase on your first interaction.

These are the factors that we work with you to address in your lead generation campaign using up-to-date industry leading practices.

Preparation:

When we are producing your lead generation content, we use a system of video production that ensures we can test and identify the hooks, content and calls to action that best connect to your customers. We use ad reporting, tracking systems, squeeze pages and explainer videos and re-targeting to convert the most clicks into leads. Our agency platform allows us to generate custom landing pages, websites, emails, text messaging, and CRM for our clients, so that your lead generation can leave the competition behind.

Delivery:

Each platform has its own best practices when it comes to context, production standards, formatting and delivery methods. We work on Google/YouTube, Facebook/Instagram, and TikTok to deliver your advertising. We work with your team to establish the scope and scale of your advertising and we are continually testing with a reserved testing budget to ensure that we are continually ensuring we are using the platforms, ads and delivery that preforms the best. 

Reporting:    

We provide weekly or monthly updates on your content to display the results we accomplished.   

Who is it for:

Business success stems from your ability to communicate who you are, what you do, and why someone looking for that service should choose to work with you. You may not have the available marketing budget to distribute your message to the masses, but when someone comes to your website looking for more information, that is your free opportunity to communicate directly with interested customers.

Think about this:

When you introduce your business to a potential client what is your call to action? Call me? That never works. Email me? Good luck, they only email if they have something to sell you. Social media (Facebook, Instagram, YouTube) and digital media (your website and your presence on other websites) shape the way that the world sees you before they ever meet you.

Preparation:

Some companies have their corporate culture, brand and messaging completely figured out. If you don’t, that is where we begin. After a 20-30 minute discovery call we will have a better idea of where you are in the process. We work with you to discover which aspects of your businesses are unique and help you prepare your “story worth telling”.

We produce video in segments, like a series for your visitors to watch where they can pick and choose the information relevant to their decision making process. The videos are created in an evergreen fashion so that your website requires minimal updating.      

The final product is typically ready for a first review a week after filming and we work with your team to ensure the final product accurately portrays your company in the way you want to present it to the customer. 

(6-month minimum commitment)

Who is it for:

Websites are for your every green content, Social media is for everything else. In the modern business environment business is about connection and 9 times out of 10 that means Facebook, Instagram, TikTok, LinkedIn or YouTube. Business cards direct people to your social media accounts as often as your website and we calculate our connections and social value using the metrics from these platforms. BUT, if we met and I logged onto your social media, what would I see? That’s where we come in. We have worked alongside social media influencers who have developed accounts with millions of followers and hundreds of millions of views. Your company may not be ready for the time and financial commitment that comes with building a full social media brand, but the same principles apply to running a social media account for your business.

Preparation:

There is a difference between those that do social media regularly and those that treat their social media like a stagnant website. The problem that most businesses have is that they don’t understand the context and tone of each platform is unique. A post that flourishes on TikTok may not play well on Facebook and cause some degree of brand reputational damage on LinkedIn. You need to know the difference!

Almost a decade ago Mark Zuckerberg made it publicly known that he didn’t want Facebook to be a pictures based platform, and today more than half of the platform is video. There are several reasons why you may not want to be on video but if your social media account is going to grow exponentially, video is the only way.

We work with you and your team to develop your comportate personality and the tone of your business’s voice. Then we bring in our professional film crew to shoot with your whole company and produce content that can be used for the next week, month or quarter based on your budget. We work with the platforms and the industry’s leading experts to ensure that we are taking advantage of all the best practices. We work as a branch of your marketing team to ensure that your social media accounts are reflective of what’s going on in your business and distribute your message in a way that attracts new customers and closes the visitors that would have been lost with your current social presence.

Delivery:

Every post is approved by your team and properly posted for the specific platform. We work with your team to establish reasonable limits on the content of posts, the pre-approved replies to comments on your posts and monitoring for content that needs to be blocked using platform rules or manual blocking.

To increase your social reach we manage any allocated advertising budget to help accomplish your goals. 

Who is it for:

If you advertise, this is for you.

It’s likely that if you are reading this page you have been referred here by one of our content specialists when they sent you a copy of an advertisement you were running incorrectly. We are here to help.

Advertising more than any other component of video production is platform, context and format specific. The difference in CPM between different formats of the exact same ad can be enough to turn a campaign from profitable to a loss. 4K and 1080p video are cheaper to run than lower resolutions. No one, businesses, platforms or users like blank or stagnant space in their ads.

Preparation:

We work with you to create an ad that attracts attention, spreads your message, connects with your target audience and stays true to your brand. That takes time.

We begin with a discovery call that usually takes 30 minutes to help onboard your company info for our team and sets the tone for our creative meeting. During creative we identify your target audience, your unique selling point, calls to action, and the tone and context with which you want your company displayed.

Our ads are shot in blocks, meaning that we produce multiple opening hooks, base content sections and calls to action. This allows testing to see which parts of your ad best connect with your target market and improves the testing capabilities to ensure the message that sells the most product or draws the most eyeballs is the one that you invest the majority of the adspend distributing.

Delivery:

We offer social media and mainstream media ad distribution services or work with our digital advertising partners as a white label service for them to offer clients.

Video production is at the core of what we do.

Successful businesses connect with customers two ways: through providing their product or service and through how they tell their story. We offer several packages that focus on ad creation, social media, corporate messaging, lead generation and brand awareness. We offer these services because we know that we can deliver business results by following tested processes.

Sometimes you have a business or an idea that needs video content production. We have the team and the experience to assist you.

After a discovery call, we can put forward a customized project with specific goals and deliverables for your video production needs.